Table 8 Overview of differentiating characteristics of the 3 SoMe platforms
Feature | |||
|---|---|---|---|
Engagement characteristics | • Pathology • Reaching out/advice • Tagging others | • Selling products | • Supportive, celebratory |
Length | • Unlimited • Often long posts | • Limited to 280 characters | • Unlimited/ sometimes just an image • Variation in length |
Engagers | • Individuals | • Professionals and individuals | • Individuals and professionals |
Other characteristics | • Organised into pages with specific interest areas • More emotive | • Neutral/less emotive | • All posts accompanied an image • Abstract concepts • Comparatively positive |