Table 2 Expressions from each identified sector across the 3 platforms
Sector | |||
|---|---|---|---|
Running | 72 | 38 | 12 |
Swimming | 129 | 0 | 7 |
Gym/fitness | 6 | 2 | 20 |
Pilates/yoga | 3 | 3 | 33 |
Gardening | 0 | 0 | 19 |
Dancing | 5 | 2 | 11 |
Walking/rambling | 17 | 0 | 21 |
Pathology | 255 | 46 | 69 |
Beauty and aesthetics | 9 | 6 | 20 |
Wedding footwear | 4 | 6 | 21 |
Footwear/shoes | 4 | 132 | 13 |
Ageing/caring | 77 | 10 | 26 |
Parenting/pregnancy | 432 | 27 | 75 |
Feet general | 230 | 60 | 6 |
Popular press/lifestyle | 741 | 13 | 17 |
TOTALS | 1984 | 345 | 370 |