Table 1 Search terms for Google Trends searches to quantify parents seeking online information about children’s footwear fit and sizing relating to online purchases
Child term | Foot or Footwear term | Fit term |
Child/children | Shoe (s) | Size |
Infant (s, ‘s) | Footwear | Sizing |
Baby/babies | Foot | Size chart |
Toddler (s, ‘s) | Fit | |
Stage term | Fitting | |
First | Information | |
School | Advice | |
Pre-walker | Help | |
Cruising | Guide | |
Additional terms | Tools | |
Measure [child term] feet | Measure | |
[child term] foot measure | Scale |