Table 1 Clarification of terms
Terms | Explanation |
|---|---|
SoMe | Shortened version of social media |
Tweets | Character limited expressions posted on Twitter (280 characters) |
Posts | Expressions and messages posted in online social media environments |
Data scraping | A digital method that involves the extraction of large datasets in a format that facilitates analysis |
Big data | Heterogeneous, large, and complex datasets, that derive from many sources that gives opportunity for the exploration of phenomenon |
Unstructured text | Freeform text that does not have a predefined format, examples include e-mails, presentations, word documents |
NCapture | Web-browser extension that enables web content to be gathered and imported into NVivo (qualitative data analysis software), as PDF files |
Big Content Machine | Bespoke software developed at the University of Salford that facilitates searches for keywords from big data sets |